Ratio Analysis

1.Choose a publicly traded beverage company, and analyze what you perceive to be the company?s key financial ratios. Based on your analysis, provide a brief assessment of the company?s financial strengths and weaknesses.
2.Based on your analysis, propose one (1) key strategy for the company to improve its financial position as compared to its competitors.
3.Assess potential limitations of your ratio analysis. Next, compare and contrast key predictive ratios that you might use over others to make financing decisions.
4.Using the key ratios you have chosen, predict at least three (3) negative trends that could indicate future financial problems for the company.
5.Based on your predictions, suggest at least three (3) or four (4) ways in which management should respond in order to maximize the return to shareholders.