First 2 pages: Write about the background information on the Naked company and about them.
3rd page: Identify the areas of improvement: What are specific areas/aspects the brand needs to improve on? What needs to be done to make it a powerful emotional brand? What you would suggest as solutions to the problems identified? ?

The smoothie/juice company “Naked”–they represent themselves as a healthy, rich in anti oxidants, and no chemicals added brand (emphasized by their name) that just recently was sued for false advertising and labeling. Since it is a recent topic I think it would be a cool brand to look into. We would discuss their success, downfall i.e the lawsuit, and then propose a rebranding for the company.