Facebook, Google+, LinkedIn
Focus on CGU (business to business) and L’Oreal Maybelline (business to consumer).
Understand the social media’s strengths and weaknesses e.g. Facebook
Compare and contrast the appropriateness of these social media for each organisation
Justify which social media is more important for each organisation using criteria: target market, strengths and weakness of each social media, industry sector, organisation goals?
How should each organisation use these tools to their best advantage?