IMPORTANT – This is a group project and I am giving you the specs for the entire group project. HOWEVER, I am only to do my individual portion which is MDS, Multi Dimensional Scaling. The entire group project instrucions are as follows but I only need the 1500 word individual portion about MDS. Please read the group project instructions so that you know what the entire project entails. Thank you.

Deliverable Length: 1500-3000 words individual portion
Details: A high-end market research firm has contacted your boss and is trying to sell some business to your organization. Upper management does not want to appear incompetent, so they have asked you to research and explain three major ways multivariate statistics are used in a business.

Small Group Discussion

Research the Library and provide at least 1 example of how a real company has used each of the following multivariate techniques: factor analysis, multi-dimensional scaling, and cluster analysis. Companies that provide statistics software websites and market research firm websites usually include case studies and customer testimonials.
Read the postings of all group members and decide as a group which technique is preferred by the group and which example best illustrates the use of this technique.

For the individual portion of this project, on your own, write a 1500-3000 word summary explaining to upper management the chosen multivariate technique, MY MULTIVARIATE TECHNIQUE THAT YOU WILL WRITE ABOUT IS MDS (MULTI DIMENSIONAL SCALING) how it is different than the other 2 techniques, how at least one other real-life company has used this technique to address a business problem and how that technique might be used at your own organization.

Objective: Explain analysis of variance, multivariate statistics, and non-parametric methods

Instructor Comments

Here is additional guidance to help you earn the highest grade possible for Phase-4 Group Project:
Individual Posting

§ *Each small group member, including the Small Group Leader, should research on the Web about his or her multivariate analysis technique assigned by the instructor and discuss about general research findings regarding that technique.

§ *Notice that companies that provide statistics software web sites and market research firm web sites usually include case studies and customer testimonials.

§ *Write a Word Document memo between one to three page long (a detailed Word Document and not an actual E-mail for this assignment and not to exceed three full pages, single or double spaced) explaining to upper management about his or her assigned multivariate technique (assigned by the Group Leader)as well as the general research findings regarding that technique.

§ *Compare the assigned multivariate technique to other two techniques and explain how it is different than the other two techniques.

§ *Provide, at least one research-based example for this technique and how it is applied to the situation along with the related reference citation.

§ *Also, discuss how this technique can be applied by Company W to reach its marketing objectives in snack food market.

§ *Post at least three viable references (some from search engines with known authors and date of publication) that you actually use in your discussion. Notice that, in order to obtain a top grade for this project, most of your selected references must be from outside course related sources and obtained by search engines.

§ *Cite all references used in your discussion right after each related statement, in APA format.

§ *You need to show your similarity score of below 25% with your modified individual posting.

iIMPORTANT****NOTICE: Please do NOT discuss about all three techniques entirely in your individual posting. You should mainly concentrate on your assigned technique. ONLY MDS!!!!

THE INFO SUPPLIED BELOW MAY NOT BE AS IMPORTANT BUT I WANTED THE WRITER TO KNOW WHAT PROJECT i AM TRYING TO HELP WITH. THE TASK BELOW IS NOT NEEDED, ONLY MY INDIVIDUAL PORTION ABOVE. INFO BELOW ONLY SHOWS THE GROUP PROJECT AND HOW I FALL INTO IT.

Final Group Project Posting

§ *The Group Leader should carefully follow the steps indicated below to submit the Final Group Project posting:

§ *The Group Leader should read the postings of all group members and ask all members about their preferred technique for Company W in order to decide as a group, which technique among factor analysis, multidimensional analysis, or cluster analysis is preferred by the majority of the group members.

§ *The group leader should provide one to three page Word Document posting, at most, about the research findings regarding the preferred technique along with members’ reasons for such selection. Notice that the group leader should rephrase the statements related to the preferred technique taken from the individual postings and cite related references in order to keep a low similarity score for the final posting.

§ *Compare the preferred technique with other two techniques, and state, in detail, about comparative advantages of the selected technique over the other two techniques.

§ *Provide some new research-based application example for the selected technique in detail that best illustrates the uses of this technique. Notice that this must a new example not used with individual postings.

§ *Provide detailed discussion as how such technique would benefit Company W with its marketing research.

§ *Post at least three viable references (including some from search engines with known authors and date of publication) in APA format that actually used in the final group project posting by the group leader. Notice that, in order to obtain a top grade for this project, most of the selected references must be from outside course related sources and obtained by search engines.

§ *Cite all references used in the posting in APA format, right after each related statement.

§ *Show the similarity score of below 25% along with the final group project posting by the group leader.

§ *Use the Small Group Discussion Board for interaction among group members and postings regarding their research progress involving their assigned technique.

§ *Only the Small Group Leader must post the final group project posting on “Small Group Files” inside your small group for grading. Please label your posting as “Final group project posting” and follow step stated below to submit the final group project posting for grading:

· Open your Small Group Web page. Then, open “Add Files” tab located inside your small group Web page and submit the final group project posting.

§ *The Group Leader should NOT discuss about all three techniques entirely in the final group project report. The discussion should concentrate on the preferred technique by the small group members and it should closely cover the indicated tasks by the instructor stated above.