You are the marketing director of a large real estate company which spends over $1,000,000 a year advertising in your local metropolitan newspaper. You have just gotten word that the paper is planning a series of investigative articles on the misleading practices used by some real estate brokers. The story mentions two brokers who work for you and who you had already disciplined for their out-of-line practices. You had assumed the matter was taken care of, now it will be made public and make an extremely negative impression on the company. You know you have a “million dollars worth of clout” with the newspaper. While you ideally would like to eliminate any negative reference to your company, you also recognize the newspaper has a social responsibility to its readers. Write a letter to the editor laying out what you would like the paper to do and explain why.