Qualitative methods are often used in exploratory research ??” when not enough is known about the phenomenon of interest to allow for the construction of specific instrument measures and scales.

Activity Resources
• Creswell, J. W. (2013). ??” Chapter 9
• Trochim, W., & Donnelly, J. (2008). ??” Chapters 6, 8
• Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2013). ??” Chapter 7
• Cozby, P. C. (2009). ??” Chapter 6
• Golafshani, N. (2003).
Main Task: Application of Exploratory Research
In the Zikmund et al. text, answer the Questions for Review and Critical Thinking in Chapter 7, questions 1-7. Please answer questions in detail and support your answers with scholarly research citations where appropriate. Each response should be approximately 125 words using critical thinking skills.

Length: 3 pages not including title and reference pages

Your paper should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

Use APA style in preparing your paper and citing references
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