Here are the questions I have for the article on TV advertising:
· What are some of the principles of television advertising?
· What makes it unique from other mediums and its ability to influence customers’ decisions?
· What are the pros and cons of advertising on television?
· Which industries/products/services are best suited to advertise on television?
· In general, what is the future of advertising? How do you think it will evolve in the next couple decades?
In addition to this article, we are writing one about the business of reality TV shows.
· Explain the business model of reality TV — producing hugely popular shows for relatively cheap.
· Given how they are produced and the topics presented, do you think reality TV has longevity?
· How has reality TV shows’ popularity affected consumer behavior? How have advertisers tapped into the popularity of reality TV?