Take “Ocean Park Hong Kong” as example to describe its:

1) physical and non-physical rate fences
2) Promotion and customer education

* Please apply examples within “Ocean Park Hong Kong” to support your arguments.

For your information:
Ocean park website: http://www.oceanpark.com.hk/html/en/home/?utm_medium=cpc&utm_source=google&utm_campaign=HK+-+Brand+(EN)&utm_term=ocean%20park