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SWOT analysis on the company Tom Tom from the article that is attached. Sections required are Executive Summary,
Introduction and company overview,
Mandate(divided into 4 elements- mission statement/core purpose, Vision/major Goals, Core values and the final is stakeholder analysis.
External analysis– Opportunities and threats in the industry as well as societal forces.
Internal analysis– Strengths and weaknesses
and Strategic options-we are expected to provided 3 distinct strategies using a balanced assessment of each
The attached article is the only source needed for the assignment, all strengths and weakness and opportunities and threats are mentioned in document throughout.