Report is due by March 1, 11:59pm CST.
Text: Basic Marketing, 16e, Perreault/Cannon/McCarthy
No sources required but APA formate required if sources are cited.


Report #2 is due the end of week Seven.

It will consist of visits to various web sites to obtain marketing research data such as demographic information (size, location, age, sex, income, etc.) about your proposed target market for your company.

You should describe a hypothetical company, product and market you wish to target (it is perfectly fine if you use the same hypothetical company and product that you developed in Report #1), then access the Internet to obtain the demographic information that is available to you about your target market (a specific and defined target market must be identified and researched).
You should make visits to various web sites to obtain marketing research data such as demographic information (size, location, age, sex, income, etc.) about your proposed target market for your company.
So, what I want is for you to:
• Describe your company, your product and who your target market is.
• Give me facts and figures found on the different web sites to describe:
o The demographics (size, location, age, sex, income, etc.) of your target market.
o Based on the demographics discovered, indicate whether you think that you have a good market potential for your product. It may show that you need to make some changes in your original thought process or enlarge your potential target market, or it may show that all is well.

The report should be at least 1200 words (about 3 pages and the title or title page, your name, and/or references used do not count for this total), with skimpy work being heavily downgraded!!

• A good web site for your information is U. S. Census Data, found at:
• Another web site that contains demographics with respect to counties in the US is USA Counties, found at
• Another very useful web site that contains a plethora of demographic information is The Right Site, found at:
• Still another “super” site with tons of demographic information is American Fact Finder, found at:
• Even another super demographic web site for your information is American Demographics, found at:
• Still another “super” site that links 100 federal agencies, including the Department of Commerce and the Bureau of Labor Statistics is FEDSTATS, found at:
• Finally, take a look at The 50 States, found at:

Remember, there are other sites out there that you can find, such as the state, county, and city web sites. The above listed sites are just some suggestions!!!!!!!


How To Avoid Plagiarism Documenting And Crediting Information Sources

Thanks to the Internet, electronic periodical databases, and the like, we now have almost instant access to incredible amounts of information. We also have search tools that, although far from perfect, enable us to swiftly find information on very specific topics and issues. But fairness, intellectual property rights, academic honesty and copyright law generally ** REQUIRE that we ALWAYS explicitly credit and attribute sources of information. **

In other words, we must always clearly identify when and where we have used information from any source, and also identify exactly where we got it. Whether intended or not, failing to credit and document can push us into outright plagiarism taking credit for someone else’s work as our own.

Park University is so concerned about this problem that it is pushing instructors, especially online instructors, to systematically check student work for failure to credit sources. As such, anyone writing anything, especially a research paper/report, needs to be VERY CAREFUL to never give the impression that exact words, paraphrasing, or even information taken from some other source is their own. The ONLY information you use that does not require a citation is what is considered “common knowledge.” Common knowledge is information that the “average person” knows, such as: The sun rises in the East and sets in the West.

Thus, when writing the Report #2 for this class, you must reference any and ALL of your sources used to obtain demographic or any other type of information you might use! Copying and pasting or even paraphrasing information you find from any source, including the Internet without the use of quotation marks for direct quotes or copying and pasting, and proper citations is plagiarism and will not be tolerated, as is clearly so indicated in the syllabus. NOTE: When referencing your source for information, you should provide the source, the author, and the page number if one is given.

I request that you follow APA format for citing your sources and posting your references used. The easiest way to cite any source in your postings, as far as this course is concerned is to provide your source at the end of the paragraph where you have used the above mentioned information. You must use the entire information about that source, such as (Pallof, R., and Pratt, K. (2003). The Virtual Student. San Francisco: Jossey-Bass. p. 47.) NOTE: In these examples, the page number was included, so you should do the same!


If you have any questions about how to cite sources/references, please go to: for general information.

For specific guidance on citing sources in your postings, and how to list your references, scroll down on that site’s page for specific information, such as:

In-Text Citations: The Basics

In-Text Citations: Author/Authors

Reference List: Basic Rules

Your grade on your Report #2 will reflect your ability to do this correctly.