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Select a hospitality organization such as a hotel, restaurant, fast food operation, and convention bureau. Assume the role of a marketing consultant for your selected hospitality organization
prepare a 1200 word memo to your selected organization’s CEO in which you evaluate the effectiveness of the organization’s marketing strategies. In your paper, address the following:
o Research the selected organization and its marketing efforts. Using this research, identify the organization’s target audience.
o Identify the message conveyed by the organization’s marketing efforts. Does the message properly target the organization’s target audience? If so, how? If not, how can the organization modify its marketing strategies to better target its target audience?
o How do the organization’s marketing strategies affect the organization’s brand image? Are they effective? Do they support the brand image that the organization’s is trying to convey?
o Also, explain the importance of internal marketing for your selected organization.
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