My dissertation is looking at loyalty within the mobile network market, specifically focussing on the UK market, although relevant observations can be drawn from all across the world. Some of the networks I have looked at so far include Orange, O2, Vodafone, T–Mobile etc.
I would first like you to work on an introduction and background chapter, which aims to sum up the current mobile network market. E.g. Highlight each mobile networks market share in the UK, find statistics that show what percentage of people in the UK own a mobile phone etc…(these figures can probably be found on databases such as Mintel, Datamonitor, or even the annual reports from some networks.) This should probably consist of around 500 – 700 words.
Secondly, I would appreciate it if you could highlight what type of loyalty schemes some of the major networks are currently offering. E.g. Orange wednesdays (2 for 1 cinema tickets). After doing so, it would be nice to find some existing academic research that talks about the impact of customer loyalty schemes, and whether or not they are useful in helping keep customers from churning. (Fred Reichheld is a key academic in the field of customer loyalty, so perhaps take a look at some of his current work). This could consist of up to 1000 – 1200 words (or more if need be). This should be in the form of a literature review style.
Lastly, it would be nice to have around 500-600 words on some of the problems that currently face the mobile network market. E.g. lack of customer loyalty in this specific field? Not high enough profit margins? etc…
Once this order form has been accepted, I will send you further information on the style and direction in which I would like the work to be done.
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