Name the Organization or Company you have chosen to examine, and other background information in a 1-2 paragraph summary. The Organization that we will be utilizing is Dell Computers. (Must read information gathered on the enclosed paper.
For Dell Computers
1. List your primary target markets (TM?s) and name and define them.
For example:
TM 1 ?Yuppies? Professional, fashion-forward, upwardly mobile. ..
2. List your primary product categories and name and define them.
For example:
Paper Products Innovative greeting cards, stationary, and gift-wrap
3. Then, create a Product-Market Grid with each market down the side, and each product category across the top that illustrates which markets and products are served by your selected organization. Below is an example of a 3×3 matrix (3 products and 3 markets). Substitute your own titles for ?markets? and ?products? in the table you create, and use as many columns and rows as you need.
Example:
Product1
Product2
Product3
Market 1
(Cell 1)
Market 2
Market 3
In the model above, ?Cell 1? has been identified. Each of the blank spaces is called a ?cell?. Look at your table, and ask yourself the following questions, for each cell.
You do not need to write out answers to the questions below for this assignment. These questions are provided to help you think about analyzing and justifying your responses to the assignment.
? Does this market buy in this product category?
? Why or why not?
? How important is this cell to my overall business?
? Do I have competitive advantage in this market with this product?
? How is this competitive advantage manifested? (e.g. In the examples above, perhaps that my paper products serve yuppies very well because they are more innovative and of a higher quality than my competitors? products are.)
In terms of an illustration, the following matrix was prepared for a store that sells ice-cream.
1Ice Cream Cones
1Ice Cream Cakes
Soft Serve Frozen Yogurt
Fresh Baked Items
Gourmet Coffees
Middle Class
X
X
X
X
X2
Upper Class
X
X
X
X
X2
DINKS (Dual Income/No Kids)
X
X
X3
X
Yuppies
X
X
X
X
Family
X
X
X
X3
X2
Children
Age 4-13
X
X
X2
X
Adult Singles
Age 18-35
X
X
X3
X
1Core products?Marble Slab?s an expert in making super premium ice cream?these products are the best sellers across the target market
2Rarely sold to these individuals?product there to offer more of a variety
3Biggest purchaser of items in this category
You will use this Product-Market grid throughout this 5-Module SLP exercise, so try very hard to refine it to reflect your business in the best way possible.
4. Describe and analyze your business relative to its competitors, the major variables at work, and competitive advantage issues. Does the competitor you are describing have an advantage relative to resources, costs, markets, products, prices, distribution, and/or promotion?
Please answer this question in a three page paper
There are faxes for this order.