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Customer satisfaction is critical to business profitability. While good financial management and corporate strategy contribute as well to a firm’s profits, several experts have argued that, in the long run, if the firm does not provide some key benefits to consumers better than its competitors, it has little hope for continued profitability, and even viability.
Based on the assertion above, outline the role of marketing in contributing to a firms profitability. Focus especially on the various marketing tasks abd their relations to the value chain, including other orginaization functions, such as finance, human resources management, production, R&D, etc.
(The book used in this class is Strategic Marketing 8th edition, David W. Cravens)