Customer Relations/Service Comparisons
Compare and contrast the customer service programs of these three companies as to policy, implementation, and effectiveness. Try to pick at least one company with an excellent customer service reputation, and one with a poor customer service reputation. How do the two companies differ in theory and practice? You should attempt to answer the following questions:
a. What is the stated customer service policy?
b. Does the corporate culture support this policy?
c. Is the implementation of this policy effective?
d. What is the approximate customer satisfaction rating?
e. Why do you think customer satisfaction is what it is?
f. What recommendations would you give for improving customer satisfaction